Hi There, I'm Joel!
I make things
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The things I'm good at.

Progressive Web Apps

I know my way around modern web applications.

iOS, tvOS, watchOS Development

XCode is my friend, I know a thing or two about iOS, tvOS, watchOS apps.

Android Development

I can get along with Android Studio and SDK.


The things I'm doing or have done.


Marketing Automation Platform


Lightweight CMS


Video transformation tool


The story of my life.

  • 1999

    Started coding for a living

    Long nights powered by caffeine, RedBull and Van Helden's Flowerz in Porto

  • June 2003

    An Engineer is Born

    After a long hard path, I've done it! Time to start building great stuff.

  • January 2004

    My First Product

    Before Magento or Wordpress, Sitelabel is a CMS built with hard work, sweat and tears in Porto!

  • Summer of 2006

    Joined forces with Caillou

    Together with F. den Ouden (Caillou Communications), we proudly served hundreds of clients from all over Europe.

  • January 2008

    Next Big Idea

    Video and Audio streaming is a passion, Videophose is in the works.

  • August 2010

    Moved to the Netherlands

    New chapter starts. My second child is born, got married and got a new country to call home.

  • March 2012

    Founded Notificare

    Together with J. Verbogt and R. Leefmans, founded Notificare! A marketing platform for mobile and web apps that makes sense.

  • To be

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